Entrepreneurship/Business Development Y., Ph.D., had collaborated with others on business consulting projects in the areas of quantitative and qualitative social research before. However, he had little prior experience in marketing his own services, nor had he defined his own positioning or framed the value of his impressive array of skills for corporate clients. His goal was to build business with corporate clients and develop his own consultancy in the areas of social research as well as script writing for corporate training and communication films. In the framework of regular one-on-one coaching (mostly by telephone) sessions over a period of time, Y developed his positioning, value proposition and branding for his consultancy. Moreover, he used the coaching process to strategize about specific client handling challenges, resulting in a contract for writing a corporate education film. Note Individuals who are highly knowledgable in their area of expertise may lack the marketing, sales and client consulting skills neeeded to succeed in entrepreneurial business situations. Coaching is a practical and cost-effective way to develop these crucial skills while respecting the unique personality and business situation of the entrepreneur. Kultur & Management, Inc., has coached a range of entrepreneurs in the early and the re-juvenation phases of their business, mostly with a focus on business development, marketing communication and goal/identity clarification for the entrepreneur.