International Interfaces
Engineers, operations managers and sales specialists at the
German subsidiary of a high-technology company interacted with
colleagues in Hong Kong and the PR China on a regular basis.
Goals to be accomplished included (depending on department
and function) improved quality management in China, expanded
sourcing from China and business development for the Chinese
market. Various difficulties were encountered in the collaboration
between the German and Chinese parties, including irritation
regarding communication behaviors, concerns about the real
degree of mutual understanding, questionmarks regarding
appropriate influencing and feedback strategies, as well as difficulty in assessing each other’s expectations. All these factors
were perceived as hindering effectiveness and obstacles in reaching business goals. In the framework of a 2-day training on
Chinese culture, communication and business behavior, information on these subject areas was provided. In addition, the
German participants learned to contrast their own cultural conditioning with that of their Chinese counterparts, allowing them to
develop new interaction approaches based on clearer insight
into the cultural and market dynamics at play. Moreover, the participants analyzed some of their own challenges in light of the
training information and devised new solutions for their business
issues.
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Note
Employees in key roles who interface with partners and/or
clients in other countries often face substantial cross-cultural
challenges, which frequently lead to difficulties or non-performance in the execution of tasks and strategies across borders.
Cultural knowledge combined with a broadened behavior repertoire reduces friction and enhances the quality and timeliness of
outcomes.
Kultur & Management, Inc., has worked with nearly 2000 participants in cross-cultural trainings since its inception. Trainings
include culture-specific sessions, e.g. on China, Germany and
the US, as well as trainings on general cross-cultural business
skills.
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