Global Team Productivity: The Role of Trust
A global team tasked with developing markets for a business-to-
business industrial product found it difficult to develop mutual
understanding about dealing with the demands of their different
international markets. Team members were from the US,
Germany, Sweden, Brazil and the PR China, hanlding US,
European and Chinese customers. As it turned out, one of the
major obstacles for finding a shared “global” approach was the
low level of trust within the team. The trust dynamics had not
been articulated, yet were getting in the way of communication
and solving a key global-local paradox encountered by many
global firms and teams: Local responsiveness and global consistency.
In the context of a global team workshop and with the support of
the facilitators, the team explored some their different cultural
differences in communication styles, which shed light on different expectations, sources of misunderstanding and discomfort
within the team. As a next step, the team members (in their culture groups) prioritized which behaviors and attitudes were most
important in being able to trust other team members. The differentials between the US and German priorities vs. the Chinese
and Brazilian priorities provided a strong “aha” moment about
cultural differences in trust behaviors and the different needs
within the team. As a consequence, the team leader and team
members decided to invest more time and attention in trustdeveloping behaviors that would ensure the engagement of the
Chinese and Brazilian team members and allow for effective
communication.
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Note
Trust is a significant factor in team productivity, innovation capability and change resilience.
Kultur & Management, Inc., provides facilitation and team trust
assessment tools to leverage this resource for team and organizational success.
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